Simplified Innovations has made the strategic decision to focus solely on the needs of the Accounting Industry, and specifically, CPA firms. This focus allows us to funnel our energy and resources into being the best provider of IT outsourcing solutions to CPA firms in the world. While other service providers have a scattered focus, we have made the decision to turn down opportunities in different verticals so that we can provide the most focused and valuable service to our clients. Everything we do and every decision we make follows a plan to be the undisputed industry expert and go-to firm for all accounting firms.
The accounting industry is subject to significant privacy and security regulations and as such, our clients need to be positioned to meet every compliance requirement to protect their data and that of their clients. The XenApp solution we employ allows our clients to focus on the business of accounting, and not government and regulatory issues. Our service satisfies many of the regulations without much significant change beyond what is already inherent in a XenApp solution. The data is encrypted when traversing the public internet, the data never leaves the security of the storage in the datacenter, the data is backed up on a regular basis and replicated to an off-site facility. For CPA firms, our solution is a huge value due to the challenges they face to satisfy the regulations. In addition to the need of CPA firms to build their own XenApp infrastructure in a secure facility, they are faced with some additional IT challenges that the Simplified Innovations Citrix Solution solves. The firm’s local hard drive must be encrypted because they are storing data. When sharing data across the internet, they have to deploy an encrypted vehicle to do so. Finally, they have to build an infrastructure that can accommodate the requirements for multiple years of data accessibility.
A large component of our client service model is the sharing of best practices. As a CPA, it is a challenge to stay up-to-date with the changes in the industry and keep ahead of the technology offerings available that can improve efficiency and effectiveness in our clients’ firms. We take a collaborative approach with clients and share information and experiences with them regarding hardware and software decisions, IT planning, succession planning and the like. We take our responsibility as their CTO seriously. It is the job of our team to stay ahead of and aware of industry best practices and to share them with our clients. We have positioned ourselves as a national leader in innovation with regard to accounting and CPA firm technology. What we have been doing for 7 years is now widely accepted as a best practice. We are ahead of our time and our clients value that and believe we are positioned to provide them with insight they cannot receive from other providers. We are frequently called upon to speak at local and national industry conferences as well as position our clients to be experts as well. Our clients have been featured in national publications, thus boosting their visibility. We are active partners in our clients’ businesses and we take our responsibility as a trusted advisor seriously. We proactively meet with customers to get a picture of how the solution is working for them, how they are using our technology to better their business and create workplaces that allow for better recruiting of top talent. We are committed to helping our clients’ firms grow in whatever direction they envision.
As members of three public accounting forums, MACPA forums, Boomer Knowledge Network, AGN List Serve and countless local and national accounting industry committees, we feel we are putting our clients’ needs at the forefront at all times.